0425 — Hook Variation A
Performance AdPerformance ad
Hook
Pattern-interrupt jump cut
Performance
A/B winner · 0:39
Tools
CapCut · Canva · AI assist
Edited from raw creator footage and product b-roll. Three hook variations were cut from the same source clip to A/B test on paid placements, with the winning angle scaled across the campaign.
Pacing was built around platform-native rhythm — punchy first frame, caption-led storytelling, and trend-aligned audio for the algorithm.
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