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0425 — Hook Variation A

Performance Ad

Performance ad

Hook

Pattern-interrupt jump cut

Performance

A/B winner · 0:39

Tools

CapCut · Canva · AI assist

Edited from raw creator footage and product b-roll. Three hook variations were cut from the same source clip to A/B test on paid placements, with the winning angle scaled across the campaign.

Pacing was built around platform-native rhythm — punchy first frame, caption-led storytelling, and trend-aligned audio for the algorithm.