About Efren.
I'm a freelance video editor specializing in UGC, testimonial and lifestyle content for TikTok, Instagram Reels and YouTube Shorts. I work with DTC brands and creators to turn raw footage into platform-native ads that earn the scroll and convert it.
Experience
Freelance Video Editor & Content Creator
Remote · 2026 — Present
Cutting short-form for TikTok and Reels in CapCut. Hook-first edits, UGC-style ads, testimonial clips, and lifestyle videos for direct-response campaigns. Multiple hook variations per video for A/B testing.
Sales in Charge
Remote · 2025 — Present
Performance-driven sales communication. Sharpened understanding of persuasion, customer psychology, and what messaging actually converts.
Sales in Charge
2018 — 2019
In-store sales and visual merchandising — built intuition for how presentation drives buying decisions.
Service Adviser
2017
Customer-facing communication under pressure — translates directly to fast-turnaround creative collaboration.
Toolkit
Education
Xavier University – Ateneo de Cagayan
B.S. Industrial Engineering (Undergraduate)
Approach
Every cut answers one question: would I keep watching? I write multiple hook variations from a single footage source so brands can test what actually wins, then double down on the angle that's pulling watch time.